Registered Nurse
The labor market for registered nurses (RNs) in Nash County is notably competitive, mirroring broader statewide and national trends. The demand for RNs continues to outpace supply due to factors such as an aging workforce, increasing healthcare needs, and limited local pipeline growth.
North Carolina employs approximately 104,380 registered nurses, which represents 3% employed across the United States. There are 1,040 in Rocky Mount, NC, or 1% across the state.
The number is projected to increase to 113,920 by 2030, reflecting a 12% growth rate, much faster than the average for all occupations (employment increase of 6% or more).
The median annual wage for registered nurses in North Carolina is $82,530, 13% below the national average. The median annual wage in Rocky Mount, NC, is $78,060, 5% below the North Carolina average and 17% below the national average.
As of March 5, 2025, the National Council of State Boards of Nursing (NCSBN) reports a total of 5,801,712 active registered nurse (RN) licenses across the United States, with 162,284 in North Carolina, or 2.6% of all active licenses.
Bureau of Labor Statistics Data
Employment and Wage Data
| AREA_TITLE | TOT_EMP | H_MEAN | A_MEAN | H_MEDIAN | A_MEDIAN |
|---|---|---|---|---|---|
| * | Estimated total employment rounded to the nearest 10 (excludes self-employed). | Mean hourly wage | Mean annual wage | Hourly median wage (or the 50th percentile) | Annual median wage (or the 50th percentile) |
| United States | 3,175,390 | 45.42 | 94,480 | 41.38 | 86,070 |
| Asheville, NC | 5,540 | 40.05 | 83,310 | 38.26 | 79,580 |
| Burlington, NC | 1,030 | 38.99 | 81,110 | 40.29 | 83,790 |
| Charlotte-Concord-Gastonia, NC-SC | 24,400 | 40.42 | 84,080 | 39.03 | 81,190 |
| Durham-Chapel Hill, NC | ** | 39.94 | 83,060 | 37.98 | 78,990 |
| Fayetteville, NC | 3,200 | 41.11 | 85,510 | 41.92 | 87,190 |
| Goldsboro, NC | 1,010 | 38.64 | 80,360 | 36.93 | 76,820 |
| Greensboro-High Point, NC | 6,010 | 40.59 | 84,430 | 38.92 | 80,950 |
| Greenville, NC | 3,670 | 39.24 | 81,620 | 38.51 | 80,100 |
| Hickory-Lenoir-Morganton, NC | 2,870 | 35.7 | 74,250 | 34.22 | 71,180 |
| Jacksonville, NC | 840 | 36.08 | 75,040 | 36.66 | 76,240 |
| Mountain North Carolina nonmetropolitan area | 2,130 | 35.3 | 73,430 | 35.91 | 74,690 |
| New Bern, NC | 930 | 35.09 | 72,980 | 32.9 | 68,430 |
| North Carolina | 104,380 | 39.68 | 82,530 | 38.26 | 79,580 |
| Northeast Coastal North Carolina nonmetropolitan area | 1,700 | 36.07 | 75,030 | 36.84 | 76,620 |
| Piedmont North Carolina nonmetropolitan area | 5,680 | 37.56 | 78,120 | 37.32 | 77,630 |
| Raleigh, NC | 11,630 | 41.4 | 86,110 | 39.38 | 81,910 |
| Rocky Mount, NC | 1,040 | 37.53 | 78,060 | 36.13 | 75,150 |
| Southeast Coastal North Carolina nonmetropolitan area | 4,060 | 36.33 | 75,560 | 36.4 | 75,710 |
| Wilmington, NC | 3,340 | 38.7 | 80,500 | 36.75 | 76,440 |
| Winston-Salem, NC | 8,750 | 40.64 | 84,520 | 39.91 | 83,020 |
Licensure Data
Active RN Licenses by State
| State | Number of Active RN Licenses | Percentage of Total Licenses |
|---|---|---|
| Alabama | 88,008 | 1.52% |
| Alaska | 19,074 | 0.33% |
| American Samoa | 81 | 0.00% |
| Arizona | 116,212 | 2.00% |
| Arkansas | 48,180 | 0.83% |
| California | 557,433 | 9.61% |
| Colorado | 88,994 | 1.53% |
| Connecticut | 82,754 | 1.43% |
| Delaware | 21,745 | 0.37% |
| District of Columbia | 43,197 | 0.74% |
| Florida | 384,997 | 6.64% |
| Georgia | 148,923 | 2.57% |
| Guam | 1,264 | 0.02% |
| Hawaii | 39,697 | 0.68% |
| Idaho | 30,309 | 0.52% |
| Illinois | 237,033 | 4.09% |
| Indiana | 133,575 | 2.30% |
| Iowa | 58,362 | 1.01% |
| Kansas | 53,034 | 0.91% |
| Kentucky | 76,530 | 1.32% |
| Louisiana | 66,467 | 1.15% |
| Maine | 28,807 | 0.50% |
| Maryland | 89,767 | 1.55% |
| Massachusetts | 159,594 | 2.75% |
| Michigan | 176,877 | 3.05% |
| Minnesota | 134,225 | 2.31% |
| Mississippi | 51,881 | 0.89% |
| Missouri | 125,049 | 2.16% |
| Montana | 24,360 | 0.42% |
| Nebraska | 31,511 | 0.54% |
| Nevada | 60,829 | 1.05% |
| New Hampshire | 27,482 | 0.47% |
| New Jersey | 150,883 | 2.60% |
| New Mexico | 34,083 | 0.59% |
| New York | 493,847 | 8.51% |
| North Carolina | 162,284 | 2.80% |
| North Dakota | 16,956 | 0.29% |
| Northern Mariana Islands | 4,476 | 0.08% |
| Ohio | 236,011 | 4.07% |
| Oklahoma | 53,499 | 0.92% |
| Oregon | 88,335 | 1.52% |
| Pennsylvania | 240,163 | 4.14% |
| Rhode Island | 25,953 | 0.45% |
| South Carolina | 85,521 | 1.48% |
| South Dakota | 20,082 | 0.35% |
| Tennessee | 117,122 | 1.97% |
| Texas | 419,316 | 7.23% |
| Utah | 43,705 | 0.75% |
| Vermont | 13,272 | 0.23% |
| Virgin Islands | 1,291 | 0.02% |
| Virginia | 121,415 | 2.09% |
| Washington | 108,512 | 1.87% |
| West Virginia | 34,145 | 0.59% |
| Wisconsin | 116,317 | 2.00% |
| Wyoming | 8,273 | 0.14% |
Projections
Social Media
| Available Audience in Meta | Max Reach in US | Max Reach in NC | Recommended Daily Budget | Expected Reach w/Recommended Daily Budget |
|---|---|---|---|---|
| Registered Nurse | 5+ million | 142,591 | $80.00 | 5,900-17,000 |
Direct Mail
| Geo | Candidates | Cost |
|---|---|---|
| Nash County | 735 | $3,827 |
| North Carolina | 93,495 | $82,550 |
| List Type | Geo | Candidates | Cost |
|---|---|---|---|
|
12 Month Use/Rental |
North Carolina | 18,710 | $31,500 |
| 12 Month Use/Rental | Nash County, NC | 129* | $1,050 |
| One-time Use | North Carolina | 10,231 | $2,250 |
| One-time Use | 100-mile radius of Rocky Mount, NC | 4,862 | $1,199 |
Texts
| Nexxt - one-time use | |||
|---|---|---|---|
| Campaign Type | Geo | Candidates | Cost* |
| SMS Text Blast | North Carolina | 1,815 | $3,063 |
| MMS Text Blast | North Carolina | 1,815 | $3,350 |
| SMS Text Blast | 100-mile radius of Rocky Mount, NC | 924 | $1,760 |
| MMS Text Blast | 100-mile radius of Rocky Mount, NC | 924 | $1,916 |
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