Registered Nurse

The labor market for registered nurses (RNs) in Nash County is notably competitive, mirroring broader statewide and national trends. The demand for RNs continues to outpace supply due to factors such as an aging workforce, increasing healthcare needs, and limited local pipeline growth.

 

North Carolina employs approximately 104,380 registered nurses, which represents 3% employed across the United States. There are 1,040 in Rocky Mount, NC, or 1% across the state.

 

The number is projected to increase to 113,920 by 2030, reflecting a 12% growth rate, much faster than the average for all occupations (employment increase of 6% or more).

 

The median annual wage for registered nurses in North Carolina is $82,530, 13% below the national average. The median annual wage in Rocky Mount, NC, is $78,060, 5% below the North Carolina average and 17% below the national average.

 

As of March 5, 2025, the National Council of State Boards of Nursing (NCSBN) reports a total of 5,801,712 active registered nurse (RN) licenses across the United States, with 162,284 in North Carolina, or 2.6% of all active licenses.

Section 1: Statistics and Licensure Data

Bureau of Labor Statistics Data

Employment and Wage Data



AREA_TITLETOT_EMPH_MEANA_MEANH_MEDIANA_MEDIAN
*Estimated total employment rounded to the nearest 10 (excludes self-employed).Mean hourly wageMean annual wageHourly median wage (or the 50th percentile)Annual median wage (or the 50th percentile)
United States3,175,39045.4294,48041.3886,070
Asheville, NC5,54040.0583,31038.2679,580
Burlington, NC1,03038.9981,11040.2983,790
Charlotte-Concord-Gastonia, NC-SC24,40040.4284,08039.0381,190
Durham-Chapel Hill, NC**39.9483,06037.9878,990
Fayetteville, NC3,20041.1185,51041.9287,190
Goldsboro, NC1,01038.6480,36036.9376,820
Greensboro-High Point, NC6,01040.5984,43038.9280,950
Greenville, NC3,67039.2481,62038.5180,100
Hickory-Lenoir-Morganton, NC2,87035.774,25034.2271,180
Jacksonville, NC84036.0875,04036.6676,240
Mountain North Carolina nonmetropolitan area2,13035.373,43035.9174,690
New Bern, NC93035.0972,98032.968,430
North Carolina104,38039.6882,53038.2679,580
Northeast Coastal North Carolina nonmetropolitan area1,70036.0775,03036.8476,620
Piedmont North Carolina nonmetropolitan area5,68037.5678,12037.3277,630
Raleigh, NC11,63041.486,11039.3881,910
Rocky Mount, NC1,04037.5378,06036.1375,150
Southeast Coastal North Carolina nonmetropolitan area4,06036.3375,56036.475,710
Wilmington, NC3,34038.780,50036.7576,440
Winston-Salem, NC8,75040.6484,52039.9183,020

Licensure Data

Active RN Licenses by State

State Number of Active RN Licenses Percentage of Total Licenses
Alabama 88,008 1.52%
Alaska 19,074 0.33%
American Samoa 81 0.00%
Arizona 116,212 2.00%
Arkansas 48,180 0.83%
California 557,433 9.61%
Colorado 88,994 1.53%
Connecticut 82,754 1.43%
Delaware 21,745 0.37%
District of Columbia 43,197 0.74%
Florida 384,997 6.64%
Georgia 148,923 2.57%
Guam 1,264 0.02%
Hawaii 39,697 0.68%
Idaho 30,309 0.52%
Illinois 237,033 4.09%
Indiana 133,575 2.30%
Iowa 58,362 1.01%
Kansas 53,034 0.91%
Kentucky 76,530 1.32%
Louisiana 66,467 1.15%
Maine 28,807 0.50%
Maryland 89,767 1.55%
Massachusetts 159,594 2.75%
Michigan 176,877 3.05%
Minnesota 134,225 2.31%
Mississippi 51,881 0.89%
Missouri 125,049 2.16%
Montana 24,360 0.42%
Nebraska 31,511 0.54%
Nevada 60,829 1.05%
New Hampshire 27,482 0.47%
New Jersey 150,883 2.60%
New Mexico 34,083 0.59%
New York 493,847 8.51%
North Carolina 162,284 2.80%
North Dakota 16,956 0.29%
Northern Mariana Islands 4,476 0.08%
Ohio 236,011 4.07%
Oklahoma 53,499 0.92%
Oregon 88,335 1.52%
Pennsylvania 240,163 4.14%
Rhode Island 25,953 0.45%
South Carolina 85,521 1.48%
South Dakota 20,082 0.35%
Tennessee 117,122 1.97%
Texas 419,316 7.23%
Utah 43,705 0.75%
Vermont 13,272 0.23%
Virgin Islands 1,291 0.02%
Virginia 121,415 2.09%
Washington 108,512 1.87%
West Virginia 34,145 0.59%
Wisconsin 116,317 2.00%
Wyoming 8,273 0.14%

Projections

Section 2: Recruitment Marketing Targeting Options and Costs

Social Media

Available Audience in Meta Max Reach in US Max Reach in NC Recommended Daily Budget Expected Reach w/Recommended Daily Budget
Registered Nurse 5+ million 142,591 $80.00 5,900-17,000

Direct Mail

Geo Candidates Cost
Nash County 735 $3,827
North Carolina 93,495 $82,550

Email

List Type Geo Candidates Cost

12 Month Use/Rental

North Carolina 18,710 $31,500
12 Month Use/Rental Nash County, NC 129* $1,050
One-time Use North Carolina 10,231 $2,250
One-time Use 100-mile radius of Rocky Mount, NC 4,862 $1,199
*Below the minimum quantity.  The minimum quantity for emails is 1,650 RNs.

Texts

Nexxt - one-time use
Campaign TypeGeoCandidatesCost*
SMS Text BlastNorth Carolina1,815$3,063
MMS Text BlastNorth Carolina1,815$3,350
SMS Text Blast100-mile radius of Rocky Mount, NC924$1,760
MMS Text Blast100-mile radius of Rocky Mount, NC924$1,916
*Pricing for estimate purposes only. Nexxt pricing requires a minimum number of contacts that may not be reached with the geo requested.