Most RNs check out the career website for employers they are interested in working for to look at the most recent open positions.In fact, 65 percent of applicants look for healthcare jobs directly, which means either coming to the hospital’s website or searching for the company name in search engines.*
Make a direct connection with your applicant. A customized home page that not only recognizes returning visitors but includes content specifically for them – nursing content for nurses, allied health content for PTs, etc – can result in up to a 43% lift in applications.
Make your career home page a hard-working recruitment tool. Change it every week as open positions change and priorities evolve. Highlighting your hardest to fill jobs on the home page and the ability to change it as often as your needs change keeps your website current and applications coming in.
Analytics data reveal that 90% of visitors to employer's career websites leave without completing an application. Fusion's Candidate Re-Engagement solution brings those candidates back at a fraction of the cost of traditional paid media.
*New research from Fusion Marketing Group, including a survey of over 400 RNs, years of in-depth interviews with clinical job seekers and tracking data from over 4 million visits to healthcare employer career websites.