Results That Speak For Themselves

When NCH Healthcare in Naples, FL wanted to promote their Seasonal Jobs for RNs they turned to Fusion Marketing. We designed a three month program to build a pool of qualified candidates.

The Results
RN Audience Discoveries
Marketing Campaign

This campaign has exceeded expectations and resulted in improved seasonal staffing.

Only 1 agency hire needed with seasonal marketing program
75% budget decrease in seasonal marketing in year 2
Seasonal RN retention maintained for next three years
50% decrease in agency fees

An Evidence-based Marketing Approach

The primary target audience for this campaign was the pool of Travel Nurses in the US who are interested in working in a Florida location.

Fusion conducted secondary research on this target market to determine:

Nurses interested in seasonal work search Google and other search engines for "travel nurse jobs" as opposed to NCH's job title of "Seasonal RNs."
We recommended that the position title be appended to include the words "Travel Nursing" in order to appear in each engine results.
We found that NCH's program addressed several of the issue that are inherent in travel nursing
Housing issues
Shifting details on the assignment leaving the nurse confused
No real point of contact at the agency

The Marketing Program

Fusion designed a program to build a pool of candidates to hire for the upcoming season. The NCH Seasonal RN Job was positioned as "The Antidote to Travel Nursing" in order to capitalize on the extensive benefits, quality housing and single location aspects of the program.

The program includes:

• Unique Landing Pages
• Seasonal Microsite
• Email Marketing
• Search Marketing
• Facebook Banner Ads
• Vertical Search Engines
• Retargeting Banner Ads
• Remarketing Emails
• Social Sharing