Fusion Marketing Group RN Recruitment Surveys

Top Takeaways from the industry's largest surveys of RNs job seeking habits and preferences.

At Fusion Marketing Group we are constantly in touch with Registered Nurses to learn all we can about how they look for jobs. What we learn helps us to create effective recruitment marketing programs for our clients. Here are the Top Takeaways from our surveys of RNs.

2013 Survey

A hospital’s website is the single most important source of information for RNs and should be the #1 focus of any recruitment program.
RNs go directly to hospital websites for job opportunities because they are already aware of the hospital employer.
RNs who arrive at the hospital employer’s website are looking for job opportunities.
How the job is presented can have a significant impact on converting a visitor into an applicant.
RNs want some of the website devoted to issues that help them understand if the job is a good fit.
About 4 in 10 RNs who are actively looking for a job get to an employer site by getting names from colleagues.
Almost half of RNs are very or somewhat likely to use search engines or attend an open house.
About 1/3 to 1/2 of RNs say they use specific job boards to look for opportunities, but only about 2 in 10 are very likely to use them.
RNs are very unlikely to use social media.
Mission and values statements have earned a reputation for being commodity ideas and rhetoric.

2015 Survey

Resources such as LinkedIn, Indeed.com and professional associations are the most helpful of online resources to nurses when looking for a job, but they do not surpass the integral part that employer career websites and word-of-mouth play.
LinkedIn plays a particularly strong role as both professional online resource and the only social media website that is accepted as a job search tool.
Social media in general is only marginally accepted by nurses as a useful and productive job search tool.
Most nurses conduct their job search across multiple devices (62%), indicating that the job search process is being conducted in the same way as nearly every other dimension of our lives – entertainment, school, shopping, finances and job searching.
While candidates say they are primarily using a laptop to job search, they are actually reaching for the right device for a particular occasion.
About 4 in 10 (41%) nurses are willing to relocate for a new job opportunity.
Higher compensation and relocation assistance are the most important incentives when thinking about relocating. A cash-sign on bonus and flexible schedule could be the tipping points for some candidates.