“From the very first event we organized through Fusion, the quality of the RNs we interviewed was phenomenal. We’ve been able to hire more experienced nurses with a smaller budget. The value of Fusion’s analytics and strategic planning has made our recruiting team shine.”
Darla K. Burton, HR Director and Director of Physician and Associate Recruitment, Mary Washington Healthcare
Prior to teaming with Fusion Marketing Group, RN Recruitment Open Houses at MWHC weren’t generating enough interest and response among the top nursing candidates. Even increasing the advertising budget didn’t generate adequate response to fill the nursing needs at this growing health system.
Fusion’s Advanced Analytics and 2013 Nursing Survey provided insight for the solution:
Fusion designed a marketing plan to attract the right candidates and an efficient process for the recruitment team to meet with experienced RNs who had already completed the application process - so by the time candidates arrived at the Open House, they were ready to be interviewed.
The open house messaging focused on the specifics of the jobs available and the opportunity to attend the open house and meet with hiring managers who could make offers on the spot. Fusion used Mary Washington’s career website home page to drive interested candidates to a special event microsite where they could RSVP, get a confirmation email and search jobs and apply online.
These marketing tactics all drove significant RSVPs and equally important, required no paid media spend!
Paid media spend was decreased by 27% and included targeted media channels:
Copyright 2016 Fusion Marketing Group, Inc.