Recruitment Marketing Program Assessment
Today's top performing recruitment marketing programs are driven by data and fueled with a mix of traditional and emerging media channels. How does your program stack up?
QUESTION 1
How do you track the source of candidate applications in your applicant tracking system?
Tracking codes on website and ATS pages
Drop down menu within the ATS
Ask candidates during interview process
No tracking in place
QUESTION 2
Is your corporate website, career website and applicant tracking system responsive and easy to use on multiple devices (phone, tablet, laptop, desktop)?
On the corporate website is responsive (mobile friendly)
All websites (corporate, employment or career website and applicant tracking system are responsive (mobile friendly)
None of our websites or ATS are mobile friendly or responsive
Don't know or don't have a website
QUESTION 3
Is the link to your career website prominent on your corporate home page on both desktop and mobile devices?
There is no link, or the link is at the bottom of the corporate home page
The link is easy to find on a desktop or laptop computer, but from a phone or tablet, the link is not easy to find.
Don't know or don't have a website
Yes, it's easy to find the link to the career website from the corporate home page on all types of devices
QUESTION 4
Starting at your corporate homepage, how many clicks does it take to get to the start of the application, include searching for a job within your ATS? Use “Critical Care RN” as the search. Stop at the application start page. How many clicks?
Six (6) to eight (8) clicks
Five (5) or fewer clicks
More than nine (9) clicks
Not able to search for jobs within the ATS (Applicant Tracking System)
QUESTION 5
Do you have both a list of critical openings or "Hot Jobs" and graphic call outs to promote events and critical openings on your career website home page? Can you easily change these elements as needed?
No, we do not have either one.
Yes, we have a list of openings, but they are not easily changed and are not always our critical openings or "Hot Jobs."
Yes, we have both a list of critical openings and graphic call outs for promoting events and critical openings on the career website home page.
We have a graphic call out but it is not easily changed.
QUESTION 6
Do you have an employee referral program in place and do you continually promote the program?
Yes, we have a program and we actively promote the program so our employees are aware of it.
No, we do not have an employee referral program.
We have an employee referral program in place but do not promote it.
Don't know or not sure if you have a program,
QUESTION 7
Do you retarget visitors to your website who do not complete the application?
No, but we are planning to do this.
No we do not retarget visitors who do not complete an application
Not sure or don't know.
Yes, we retarget website visitor who do not complete the application with online banner advertising.
QUESTION 08
Are you building a database of candidate leads through an optional (not required) form? Can the database be segmented by discipline and candidate geo location?
No, we do not have a candidate lead database
Yes, we have an optional form to build a candidate lead database that can be segmented by job discipline and candidate geo location
We have a required registration form for a candidate lead database that is a part of our applicant tracking system
We have an optional form, but can retrieve the candidate names from the database